Doç. Dr. HALİL GÖKER GÜLAY

Göker Gülay graduated from Anadolu University Department of Communication Sciences, Press and Broadcasting in 2006 and worked in various organizations in the field of corporate communication and marketing until 2009. He holds a PhD degree from Ege University, Institute of Social Sciences, Department of Advertising with a dissertation on "transformation of consumer behavior with social media". Since 2008, he has worked as an expert lecturer in certificate programs in the fields of social media and digital communication in various institutions, especially Yaşar University, Celal Bayar University Continuing Education Center and Izmir Journalists Association. After 12 years at Izmir Yaşar University Faculty of Communication, Department of Public Relations and Advertising, Gülay is currently a faculty member at Manisa Celal Bayar University Faculty of Communication, Department of Public Relations and Publicity. His academic research focuses on digital media tools and social media studies on the context of user-generated content.