Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective

YAKUT E.

in: Industry 4.0 and Global Businesses: A Multidisciplinary Investigation, YAKUT ENİS, Editor, Emerald Publishing Limited, Bingley, pp.55-68, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Emerald Publishing Limited
  • City: Bingley
  • Page Numbers: pp.55-68
  • Editors: YAKUT ENİS, Editor
  • Manisa Celal Bayar University Affiliated: Yes