YAKUT, E. Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective. 2022. In Industry 4.0 and Global Businesses , Emerald Publishing Limited, Bingley, 55-68.

YAKUT, E., (2022). Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective. Industry 4.0 and Global Businesses (pp.55-68), Bingley: Emerald Publishing Limited.

YAKUT, ENİS. "Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective." In Industry 4.0 and Global Businesses , 55-68. Bingley: Emerald Publishing Limited, 2022

YAKUT, ENİS. "Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective." Industry 4.0 and Global Businesses , Emerald Publishing Limited, 2022, pp.55-68.

YAKUT, E. (2022) "Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective", Industry 4.0 and Global Businesses . Bingley: Emerald Publishing Limited.

@bookchapter{bookchapter, author ={ENİS YAKUT}, chaptertitle={Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective}, booktitle={ Industry 4.0 and Global Businesses}, publisher={Emerald Publishing Limited}, city={Bingley},year={2022} }