Broadening the Concept of Societal Marketing: Corporate Social Responsibility


ALİKILIÇ Ö., GÜLAY H. G.

in: International Services Marketing: New Trends and Updated Terminology, Pırnar, İ, Tütüncüoğlu, Melih, Kesici, E, İgneci, M, Editor, Detay Anatolia Akademik Yayıncılık, Ankara, pp.36-46, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Detay Anatolia Akademik Yayıncılık
  • City: Ankara
  • Page Numbers: pp.36-46
  • Editors: Pırnar, İ, Tütüncüoğlu, Melih, Kesici, E, İgneci, M, Editor
  • Manisa Celal Bayar University Affiliated: Yes