Marka Özgünlüğünün Marka Aşkı ve Marka Tercihi Üzerindeki Etkisi: Samsung Örneği

AYTEKİN P., TAŞTEPE Ö.

II. Business Organization Research Conference, 4 - 06 September 2019, (Full Text)

• Publication Type: Conference Paper / Full Text
• Manisa Celal Bayar University Affiliated: Yes