E-WOM:The New Consumer Megaphone – Underlying Reasons and Related Factors


GÜVEN E., IŞIK Ö.

in: Leveraging ComputerMediated Marketing Environments, Bowen Gordon, Ozuem Wilson, Editor, IGI Global, Hershey PA, pp.311-327, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Hershey PA
  • Page Numbers: pp.311-327
  • Editors: Bowen Gordon, Ozuem Wilson, Editor
  • Manisa Celal Bayar University Affiliated: Yes