E-WOM as a New Paradigm in the Consumer Decision-Making Process

GÜVEN E., YAKIN V.

in: Managing Diversity, Innovation, and Infrastructure in Digital Business, Ray, Nilanjan, Editor, IGI GLOBAL, Hershey PA, pp.64-81, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI GLOBAL
  • City: Hershey PA
  • Page Numbers: pp.64-81
  • Editors: Ray, Nilanjan, Editor
  • Manisa Celal Bayar University Affiliated: Yes