GÜVEN, E. And YAKIN, V. E-WOM as a New Paradigm in the Consumer Decision-Making Process. 2019. In Managing Diversity, Innovation, and Infrastructure in Digital Business , IGI GLOBAL, Hershey PA, 64-81.

GÜVEN, E., & YAKIN, V., (2019). E-WOM as a New Paradigm in the Consumer Decision-Making Process. Managing Diversity, Innovation, and Infrastructure in Digital Business (pp.64-81), Hershey PA: IGI GLOBAL.

GÜVEN, ESRA, And VOLKAN YAKIN. "E-WOM as a New Paradigm in the Consumer Decision-Making Process." In Managing Diversity, Innovation, and Infrastructure in Digital Business , 64-81. Hershey PA: IGI GLOBAL, 2019

GÜVEN, ESRA And YAKIN, VOLKAN. "E-WOM as a New Paradigm in the Consumer Decision-Making Process." Managing Diversity, Innovation, and Infrastructure in Digital Business , IGI GLOBAL, 2019, pp.64-81.

GÜVEN, E. And YAKIN, V. (2019) "E-WOM as a New Paradigm in the Consumer Decision-Making Process", Managing Diversity, Innovation, and Infrastructure in Digital Business . Hershey PA: IGI GLOBAL.

@bookchapter{bookchapter, author ={ESRA GÜVEN And author ={VOLKAN YAKIN}, chaptertitle={E-WOM as a New Paradigm in the Consumer Decision-Making Process}, booktitle={ Managing Diversity, Innovation, and Infrastructure in Digital Business}, publisher={IGI GLOBAL}, city={Hershey PA},year={2019} }