Digital Evolution in Brand Communication


GÜVEN E.

in: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience, Maria Antónia Rodrigues, João F. Proença, Editor, IGI GLOBAL, Hershey PA, pp.231-252, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI GLOBAL
  • City: Hershey PA
  • Page Numbers: pp.231-252
  • Editors: Maria Antónia Rodrigues, João F. Proença, Editor
  • Manisa Celal Bayar University Affiliated: Yes