GÜVEN, E. Digital Evolution in Brand Communication. 2022. In Impact of Digital Transformation on the Development of New Business Models and Consumer Experience , IGI GLOBAL, Hershey PA, 231-252.

GÜVEN, E., (2022). Digital Evolution in Brand Communication. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (pp.231-252), Hershey PA: IGI GLOBAL.

GÜVEN, ESRA. "Digital Evolution in Brand Communication." In Impact of Digital Transformation on the Development of New Business Models and Consumer Experience , 231-252. Hershey PA: IGI GLOBAL, 2022

GÜVEN, ESRA. "Digital Evolution in Brand Communication." Impact of Digital Transformation on the Development of New Business Models and Consumer Experience , IGI GLOBAL, 2022, pp.231-252.

GÜVEN, E. (2022) "Digital Evolution in Brand Communication", Impact of Digital Transformation on the Development of New Business Models and Consumer Experience . Hershey PA: IGI GLOBAL.

@bookchapter{bookchapter, author ={ESRA GÜVEN}, chaptertitle={Digital Evolution in Brand Communication}, booktitle={ Impact of Digital Transformation on the Development of New Business Models and Consumer Experience}, publisher={IGI GLOBAL}, city={Hershey PA},year={2022} }