Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

Yumurtacı Hüseyinoğlu I. Ö., Kotzab H., Köstepen K. G., Halaszovich T.

Journal of Marketing Channels, cilt.26, sa.1, ss.72-86, 2020 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 26 Sayı: 1
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1080/1046669x.2019.1700868
  • Dergi Adı: Journal of Marketing Channels
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Food Science & Technology Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Veterinary Science Database
  • Sayfa Sayıları: ss.72-86
  • Anahtar Kelimeler: Consumer logistics, grocery shopping, retailing, Turkey
  • Manisa Celal Bayar Üniversitesi Adresli: Evet

Özet

Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.