MUCAN B., YAŞA ÖZELTÜRKAY E.
in: Türkiye Pazarlama Biliminin Akademik Tarihi, Muazzez Babacan, Editor, Beta Yayın, İstanbul, pp.96-108, 2016
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2016
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Publisher:
Beta Yayın
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City:
İstanbul
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Page Numbers:
pp.96-108
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Editors:
Muazzez Babacan, Editor
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Manisa Celal Bayar University Affiliated:
Yes