Consumer motivation for organic food consumption


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Ergönü B., Ergönü P. G.

Emirates Journal of Food and Agriculture, cilt.27, sa.5, ss.416-422, 2015 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 27 Sayı: 5
  • Basım Tarihi: 2015
  • Doi Numarası: 10.9755/ejfa.2015.04.034
  • Dergi Adı: Emirates Journal of Food and Agriculture
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.416-422
  • Anahtar Kelimeler: Organic foods, Consumption habits, Consumer behavior
  • Manisa Celal Bayar Üniversitesi Adresli: Evet

Özet

This paper presents the results from a Turkish survey study on perceptions, knowledge and behaviors of consumers towards organic foods. In order to provide information related to consumer motivation in purchasing organic products, 600 respondents were interviewed using face-to-face approach by adopting a survey. The results of these interviews are obtained, and also social and demographical attributes of the respondents were reported. Since organic products are perceived as difficult to find and expensive; most of the respondents judge them negatively. Data obtained from the survey showed that differences exist between groups of consumers with respect to their experience in consuming organic products and the extent of available information on these food products.