Comparison of mobile interaction management products using systematic literature review method and a new product suggestion Sistematik Literatür Inceleme Yöntemi Kullanilarak Mobil Etkileşim Yönetimi Ürünlerinin Karşilaştirilmasi ve Yeni Ürün Önerisi

Öztürk S., Elmas C., Bozyiǧit F., Kilmç D.

2nd International Conference on Computer Science and Engineering, UBMK 2017, Antalya, Turkey, 5 - 08 October 2017, pp.183-188, (Full Text) identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1109/ubmk.2017.8093372
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.183-188
  • Keywords: Mobile application, Mobile-user interaction, machine learning, Systematic Literature Review, User loyalty
  • Manisa Celal Bayar University Affiliated: Yes

Abstract

Because of innovations and improvements in technology, the use of smartphones that make it easier for users to work has become widespread. At this point, companies can reach their customers more easily and can communicate continuously. Once mobile applications are created, the system infrastructure needs to be improved in response to changing needs and demands to actively retain registered users and continually capture their insights. In this case, a dynamic framework that will create user profiles in a mobile application and provide services according to different user needs. In this study, the main features of the mobile interaction management applications on the market and other features they provide to create a loyal user base have been evaluated using the Systematic Literature Review (SLI) method and the necessary gaps have been discussed. In order to acquire loyal mobile-app user, Machine Learning support system is proposed as solution.