How Firms’ CSR Efforts and Consumer Ethics Influence Consumers’ Brand Evaluation?


Yakut E., Bahar S.

in: 2017 Business and Financial Strategies, Silvius Stanciu,Hurriyet Bilge,Tugce Danaci, Editor, Lambert Academic Publishing, Beau Bassin-Rose Hill, pp.58-76, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Lambert Academic Publishing
  • City: Beau Bassin-Rose Hill
  • Page Numbers: pp.58-76
  • Editors: Silvius Stanciu,Hurriyet Bilge,Tugce Danaci, Editor
  • Manisa Celal Bayar University Affiliated: Yes