Festivals and Sponsorship: A Strategic Marketing Approach


AKTAŞ G., SEL Z. G.

in: The Routledge of Handbook Festivals, Judith, Mair, Editor, Routledge, pp.133-141, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Routledge
  • Page Numbers: pp.133-141
  • Editors: Judith, Mair, Editor
  • Manisa Celal Bayar University Affiliated: Yes