Trust Me, I’m Green: The Credibility Effect in Eco-Influencer Marketing

YAKUT E., AYDIN A. E., OKKIRAN Ş.

EMAC Fall Conference 2025, İstanbul, Turkey, 17 - 19 September 2025, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Manisa Celal Bayar University Affiliated: Yes