Trust Me, I’m Green: The Credibility Effect in Eco-Influencer Marketing


YAKUT E., AYDIN A. E., OKKIRAN Ş.

EMAC Fall Conference 2025, İstanbul, Turkey, 17 - 19 September 2025, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Manisa Celal Bayar University Affiliated: Yes