B2C in Services Marketing

METİN İ.

in: INTERNATIONAL SERVICES MARKETING : NEW TRENDS AND UPDATED TERMINOLOGY, Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor, Detay Yayıncılık, İzmir, pp.22-29, 2017

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2017
• Publisher: Detay Yayıncılık
• City: İzmir
• Page Numbers: pp.22-29
• Editors: Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor
• Manisa Celal Bayar University Affiliated: Yes