Comparison of Pre and Post Crisis Consumer Responses: Does Reputation Really Act as a Shield?

YAKUT E., BAYRAKTAROĞLU A. G.

24. Pazarlama Kongresi, Aydın, Turkey, 1 - 04 May 2019, vol.1, pp.967-985, (Full Text)

• Publication Type: Conference Paper / Full Text
• Volume: 1
• City: Aydın
• Country: Turkey
• Page Numbers: pp.967-985
• Manisa Celal Bayar University Affiliated: Yes