Internationalization Process of Multichannel Retailers and E-tailers in the Apperal Industry: A Comparative Case Study

Batur A., ÇELİK A. A.

INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.11, no.2, pp.416-437, 2021 (ESCI)

• Publication Type: Article / Article
• Volume: 11 Issue: 2
• Publication Date: 2021
• Doi Number: 10.5281/zenodo.5831684
• Journal Name: INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES
• Journal Indexes: Emerging Sources Citation Index (ESCI)
• Page Numbers: pp.416-437
• Keywords: Internationalization, Multi-Channel Retailing, E-tailing, Apparel Retail Industry
• Manisa Celal Bayar University Affiliated: Yes