Internationalization Process of Multichannel Retailers and E-tailers in the Apperal Industry: A Comparative Case Study

Batur A., ÇELİK A. A.

INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.11, sa.2, ss.416-437, 2021 (ESCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 11 Sayı: 2
• Basım Tarihi: 2021
• Doi Numarası: 10.5281/zenodo.5831684
• Dergi Adı: INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
• Sayfa Sayıları: ss.416-437
• Anahtar Kelimeler: Internationalization, Multi-Channel Retailing, E-tailing, Apparel Retail Industry
• Manisa Celal Bayar Üniversitesi Adresli: Evet