Multinational Fast Food Chains Global Think Local Act Strategy and Consumer Preferences in Turkey

METİN İ., KIZGIN Y.

International Journal of Marketing Studies, vol.7, no.1, pp.106-116, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 1
• Publication Date: 2015
• Doi Number: 10.5539/ijms.v7n1p106
• Journal Name: International Journal of Marketing Studies
• Page Numbers: pp.106-116
• Manisa Celal Bayar University Affiliated: Yes