The Effect of Nostalgia Proneness, Brand Image and Brand Trust onPurchase Intention and Brand Loyalty in Retro Marketing Applications
SOBA M., TAŞTEPE Ö.
PACIFIC BUSINESS REVIEW INTERNATIONAL, 2020 (ESCI)
-
Publication Type:
Article / Article
-
Publication Date:
2020
-
Journal Name:
PACIFIC BUSINESS REVIEW INTERNATIONAL
-
Journal Indexes:
Emerging Sources Citation Index (ESCI)
-
Manisa Celal Bayar University Affiliated:
Yes