AN EXAMINATON OF PRODUCT RECALLS IN MARKETING CONTEXT: A LITERATURE REVIEW

YAKUT E.

22. Pazarlama Kongresi, Trabzon, Turkey, 28 - 30 September 2017, vol.1, pp.611-616, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Volume: 1
• City: Trabzon
• Country: Turkey
• Page Numbers: pp.611-616
• Manisa Celal Bayar University Affiliated: Yes