The effects of materialism and economic and hedonic motivations on customer purchase intention of counterfeits of luxury brands.

TEPECİ F., TEPECİ M.

The International Journal of Arts Sciences (IJAS) Conference, Boston, United States Of America, 22 - 26 May 2017, vol.10, pp.41-45, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 10
  • City: Boston
  • Country: United States Of America
  • Page Numbers: pp.41-45
  • Manisa Celal Bayar University Affiliated: Yes