GÜVEN, E. Significance of Brand Image on SME Survival in Digital Competition. 2022. In Advancing SMEs Toward E-Commerce Policies for Sustainability , IGI Global, Hershey PA,, 1-18.

GÜVEN, E., (2022). Significance of Brand Image on SME Survival in Digital Competition. Advancing SMEs Toward E-Commerce Policies for Sustainability (pp.1-18), Hershey PA,: IGI Global.

GÜVEN, ESRA. "Significance of Brand Image on SME Survival in Digital Competition." In Advancing SMEs Toward E-Commerce Policies for Sustainability , 1-18. Hershey PA,: IGI Global, 2022

GÜVEN, ESRA. "Significance of Brand Image on SME Survival in Digital Competition." Advancing SMEs Toward E-Commerce Policies for Sustainability , IGI Global, 2022, pp.1-18.

GÜVEN, E. (2022) "Significance of Brand Image on SME Survival in Digital Competition", Advancing SMEs Toward E-Commerce Policies for Sustainability . Hershey PA,: IGI Global.

@bookchapter{bookchapter, author ={ESRA GÜVEN}, chaptertitle={Significance of Brand Image on SME Survival in Digital Competition}, booktitle={ Advancing SMEs Toward E-Commerce Policies for Sustainability}, publisher={IGI Global}, city={Hershey PA,},year={2022} }