Ay, C. And Yakin, V. 2017. Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes. ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , no.2 , 161-178.

Ay, C., & Yakin, V., (2017). Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes. ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , no.2, 161-178.

Ay, Canan, And VOLKAN YAKIN. "Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes," ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , no.2, 161-178, 2017

Ay, Canan And Yakin, VOLKAN. "Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes." ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , no.2, pp.161-178, 2017

Ay, C. And Yakin, V. (2017) . "Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes." ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , no.2, pp.161-178.

@article{article, author={Canan Ay And author={VOLKAN YAKIN}, title={Building Brand Personality via Advertising: Can Consumers Make Sense of Archetypes}, journal={ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS}, year=2017, pages={161-178} }