MUCAN ÖZCAN, B. Managing Marketing Effort. 2019. In Marketing Management , Anadolu Üniversitesi, Eskişehir, 206-227.

MUCAN ÖZCAN, B., (2019). Managing Marketing Effort. Marketing Management (pp.206-227), Eskişehir: Anadolu Üniversitesi.

MUCAN ÖZCAN, BURCU. "Managing Marketing Effort." In Marketing Management , 206-227. Eskişehir: Anadolu Üniversitesi, 2019

MUCAN ÖZCAN, BURCU M. . "Managing Marketing Effort." Marketing Management , Anadolu Üniversitesi, 2019, pp.206-227.

MUCAN ÖZCAN, B. (2019) "Managing Marketing Effort", Marketing Management . Eskişehir: Anadolu Üniversitesi.

@bookchapter{bookchapter, author ={BURCU MUCAN ÖZCAN}, chaptertitle={Managing Marketing Effort}, booktitle={ Marketing Management}, publisher={Anadolu Üniversitesi}, city={Eskişehir},year={2019} }